Tips for Contractors

YouTube has become a hotspot for contractors, builders, and DIYers to show off their work and swap tips. Done right, it can help you showcase your work to potential customers and win business. There’s a bit of a learning curve to producing and posting effective videos, but it’s nothing you can’t handle.

We won’t share every last tip to making quality video – there are folks on YouTube who are much better suited for that. But for fence contractors, we thought we’d share a few tips to point you in the right direction.

 

Getting Started

Set up a YouTube Brand Account. A Brand Account represents your business (rather than an individual).

  • On YouTube, click the account picture at top right.
  • Click “Add Another Account” and follow the instructions there.
  • Once you’re set up, visit the YouTube Channel list at this URL: https://www.youtube.com/channel_switcher
  • This will allow you to create a channel under your business name!

 

Creating Videos

There’s a lot that goes into making a video worth watching. Too much to cover here. Fortunately, there’s great advice from folks on YouTube. Do a little research and settle on the process that fits your ambitions. For starters, you can use any relatively new smartphone.

Here’s what you’ll need:

  • Tripod
  • Smart Phone Tripod Adapter
  • Microphone for Smart Phones
  • Lightweight video editing software
  • Since you work mostly outside, lighting isn’t an issue, but watch your exposure quality if you ever shoot inside

Keep your videos short, for starters. Aim for under two minutes. Focus on one topic per video, like a product you want to showcase, or a new service you’re providing. You can even give tips for fellow contractors or homeowners.

How to present on camera

  • Speak slowly and deliberately
  • Don’t script yourself, but stick to one point at a time
  • Stand up straight
  • Use body language
  • If you’re demonstrating a process or technique, it may be hard to capture in one shot. Do your best to get that footage without too much camera shake.
  • Smile!
  • Begin and end EVERY VIDEO with an introduction of you and your business name.

 

I’ve Made Videos. Now What?

When uploading to YouTube:

Add a clear description that includes your business contact information

Title each video based on the main takeaway

Share the videos! Embed them on your website and post to social media, wherever they make sense. We hope they help you establish yourself as an authority on the installation and maintenance of quality fencing.